| Categories of personal data we may collect |
Sources of that personal data |
Data elements we may collect |
Purposes for collecting this data |
Categories of third parties with which we may share this data |
| Contact information |
- You.
- Your authorized representative.
- Marketing and lead generation companies.
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- Name.
- Post office box and/or street address.
- Telephone numbers.
- Email addresses.
- Employer.
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- To communicate with you.
- To send you messages about doing business with us.
- To send you marketing materials or promotions (you may opt out if you do not wish to receive these).
- For market research.
- For general business use.
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- Our affiliated companies.
- Our service providers.
- Customers who use Vanguard or its divisions’ products and social media companies, but only if you have initiated the transaction or otherwise agreed to.
- Government agencies, if required by law.
|
| Unique identifiers |
- You.
- Your employer, if you permit it.
- Third parties, such as ad delivery and social media companies, who place cookies containing advertising IDs on your device if your selections on our cookie banner allows this.
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- Vanguard identification number, including customer number, account number.
- Device identifier.
- Advertising ID.
- Online user ID.
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- To identify you or your device, including to associate you with different devices that you may use.
- For record keeping and reporting.
- To track your use of products, services, websites, including for ad delivery and personalization.
- For market research purposes.
- To send marketing and promotional communications.
- For General Business Use.
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- Our affiliated companies.
- Our service providers.
- To government agencies, if required by law.
|
| Relationship information |
- You.
- Service providers and third parties that provide information that helps us understand our customers, including Customer Relationship Management (“CRM”) platform entities and public records providers.
- Third parties that provide access to information you make publicly available, such as social media companies.
- We may also infer information about you based on your past interactions with us.
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- Personal characteristics and preferences, such as your age range, gender, marital and family status, shopping preferences, languages spoken, household demographic data, information from social media profiles and activities such as “likes” and emoticons, and preferences for being contacted.
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- To better understand you and to understand our customers generally.
- To design, develop, market, sell, and/or improve our products, services, and programs.
- To send marketing and promotional communications.
- To identify prospective customers.
- For market research purposes.
- For internal business purposes, such as quality control, training, and analytics.
- For our General Business Use.
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- Our affiliated companies.
- Our service providers.
- Third parties with whom we have joint marketing, co-promotion, distribution, or similar arrangements.
- To government agencies, if required by law.
|
| Transaction information |
- You.
- Third parties that transact business with us such as distributors or resellers.
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- Customer account information, shipping, and billing information, lot number, purchase history, and related records (e.g., returns, product service records, records of payments).
- Marketing and ad campaign data and history.
- Customer service records.
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- To fulfill our business relationship with you, including customer service and performance of agreements.
- For record keeping and compliance, including dispute resolution.
- To design, develop, market, sell, and/or improve our products, services.
- For market research purposes.
- To send marketing and promotional communications.
- For our General Business Use
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- Our affiliated companies.
- Our service providers.
- Third parties who transact business on our behalf.
- To government agencies, if required by law.
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| Online or technical information |
- You and from your computer or devices
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- IP, MAC, and SSID addresses or persistent identifiers.
- Device characteristics (such as browser information).
- Web Server.
- Logs Browsing.
- Data Viewing.
- Data First- and third-party cookies, including ad IDs if your selection on our cookie banners allows for this.
- Flash and Silverlight cookies if your selection on our cookie banners allows for this.
- Web beacons, clear gifs, and pixel tags.
- Preference management including opt-in and opt-out management.
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- For system administration, technology management, including optimizing our websites and applications and data analytics.
- For record keeping.
- To design, develop, and/or improve our products, services, and programs, including loyalty programs.
- To better understand our customers and prospective customers.
- When you consent through our cookie banner, for online targeting and advertising purposes where advertisements are placed on other websites when you visit.
- For market research purposes.
- For our General Business Use.
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- Our affiliated companies.
- Our service providers.
- To government agencies, if required by law.
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